HAIR COLOR OAP Permanent Hair Color | Cool Blonde Fade-Defying Shine Permanent Hair Color

Our Gold Standard In Luxurious Permanent Hair Color Since 1973, With A New And Improved Floral Fragrance. Delivers Rich, Luminous, Fade-Defying Hair Color. Our Translucent Gel Hair Dye Formula And Exclusive Care Supreme Conditioner Help Keep Color Vibrant For Up To 8 Weeks. Available In 50 Luminous Shades.

L’Oreal Superior Preference Hair Color – Our Gold Standard In Luxurious Permanent Hair Color Since 1973, With A New And Improved Floral Fragrance.

• Fade-Defying Color For Up To Eight Weeks And Shine System Creates A Rich, Long-Lasting Color Spectrum
• Translucent Gel Hair Dye Formula And Exclusive Care Supreme Conditioner Helps Keep Color Vibrant And Leave You With Silky, Shiny Hair
• Available In Over 50 Luminous Shades, Ranging A Wide Spectrum From Champagne Blonde, To Rich Brown And Deep Red
• Includes Our Color Protective Care Supreme Conditioner Formulated With Camelina Oil, Antioxidant Vitamin E And Uv Filter
• Each Superior Preference Hair Color Is Crafted To Show Infinite Tones And Reflect, So You Can Find Your Own Superior Preference Signature